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The importance of packaging to communicate your products

The importance of packaging to communicate your products

Nov 13, 2019

Packaging has long become one of the fundamental elements of a product. It is not only packaging, but it represents a communicative component, essential to promote a product. An original, innovative and personalized pack can increase the product value, making it more visible and desirable to consumers.

As some neuromarketing studies have shown, the colour  is a key aspect in telling the product to the target audience.

The colours, intensity and the texture of a packaging can induce people to buy or to go away. For example, in the US, during a consumers  test using a medical device such as MRI, it was discovered that brightly colored, shiny plastic crisps packs stimulated the anterior cingular cortex, a brain area related to guilt.

This demonstrates how snacks with these characteristics are purchased less than those with opaque packaging and neutral colors such as beige, usually associated with healthy food.

Packaging is thus becoming increasingly important. In this way, companies pay attention to the packaging of their products, using studies on materials, colors and design in order to involve the final consumer emotionally as much as possible.

Unique cosmetic packaging to impress your customers with Stocksmetic Packaging

Stocksmetic offers different packaging solutions to create a unique and personalized beauty line without minimum order. 

The pack is very important especially in the cosmetic field: an impact container can be the decisive element to make your brand recognizable, to stand out from the competition and to push a potential customer to buy.

L'importanza del packaging per i tuoi prodotti di bellezza

In our e-shop you can discover in every category - Fragrance, Skin Care, Farma, Home Fragrance and Make-up - our packaging lines made of different materials, including eco-friendly and in different sizes suitable for all kinds of formulations.

In addition, to completely customize the containers, you can combine elegant accessories such as spray pumps, droppers, capsules and finally, boxes and labels to decorate with your logos and graphics according to your needs.

Create a super trendy cosmetics line with Stocksmetic Packaging: the quality and materials of our containers will not go unnoticed by your customers.